Tata Manza is an AR application built for Android and iOS operating systems which gives a a virtual showroom experience for potential buyers of the car. The application works in two modes – AR and non-AR. The features of the application include:
- Viewing of an ultra high quality 3d model of Tata Manza car in AR view on newspaper advertisements.
- Viewing of an ultra high quality 3d model of Tata Manza car on camera view and allow panning, scaling and rotating of the model.
- Viewing of the interior of the car in 360 view by just looking around, using gyroscope and accelerometer sensors.
- Viewing and interacting with the chassis of the car.
- Changing colors of the exterior of the car
- Viewing of high definition images of the USPs of the car.
- Comparing specifications of different models of the car.