Augmented Reality is a very handy tool for content visualization because it merges the real world with computer generated content and allows interaction between the two.
Tata Manza is an AR application built for Android and iOS operating systems which gives a a virtual showroom experience for potential buyers of the car. The application works in two modes – AR and non-AR. The features of the application include:
- Viewing of an ultra high quality 3d model of Tata Manza car in AR view on newspaper advertisements.
- Viewing of an ultra high quality 3d model of Tata Manza car on camera view and allow panning, scaling and rotating of the model.
- Viewing of the interior of the car in 360 view by just looking around, using gyroscope and accelerometer sensors.
- Viewing and interacting with the chassis of the car.
- Changing colors of the exterior of the car
- Viewing of high definition images of the USPs of the car.
- Comparing specifications of different models of the car.